Indeed, in spite of Director Joseph Kahn‘s denials that there aren’t only White people in the video (“The reality is not only were there people of colour in the video, but the key creatives who worked on this video are people of colour.”), an African is not seen in the 3 minutes and 54 seconds of the song. Released on Monday, the video - already at more than 19 million views - has garnered loads of criticism for “glamorizing a White colonial fantasy of Africa.” The video is replete with giraffes, antelopes, and a lion, as Swift swoons for the love that she ultimately can’t have. Showing the customary shots of Africa’s landscapes, Swift’s video is said to feature the artist in a 1950s-era Botswana and South Africa as she films a movie with her love interest.
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